Effective Date: 14th October 2024
At BlueBlockingGlasses (“we,” “us,” or “our”), we are committed to safeguarding and preserving the privacy of our visitors and customers. This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you when you visit our website, BlueBlockingGlasses.com. We ensure that any personal data we process complies with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
By using our website, you consent to the practices described in this Privacy Policy.
1. Data Collection
We may collect and process the following types of data:
1.1 Personal Information
When you interact with our website, we may collect the following personal information:
- Name
- Email address (e.g., when subscribing to our newsletter or contacting us)
- Shipping and billing addresses
- Payment details (through third-party payment processors)
- Phone number (if provided during order placement)
- Any additional personal information you choose to provide in customer support requests or surveys.
1.2 Technical Data
When you visit our website, we may collect the following technical data:
- IP address
- Browser type and version
- Device type (desktop, tablet, mobile)
- Time zone setting and location
- Information about how you use our website (pages viewed, time spent on each page, etc.)
- Cookies and similar technologies (see the section on cookies for more information)
1.3 Marketing Data
We may collect your preferences for receiving marketing communications from us and information about your engagement with our marketing activities (e.g., whether you open our emails).
2. Data Usage
We use your data in the following ways:
2.1 To Provide Services
We collect your data to process orders, deliver products, and provide customer service. This includes:
- Managing orders and payments
- Responding to customer inquiries or requests
- Keeping you informed of your order status
2.2 Marketing and Communication
With your consent, we may use your contact details to send you newsletters, promotional offers, and updates about our products and services. You may unsubscribe from these communications at any time.
2.3 Website Optimization and Analytics
We use your technical data to improve the functionality of our website and to monitor how it is being used. This data helps us:
- Understand how visitors interact with our website
- Improve our website design, layout, and user experience
- Analyze trends and usage patterns
3. Data Storage and Retention
We store your personal data securely using appropriate technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction.
3.1 Retention Period
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for legal, accounting, or reporting requirements. If we no longer need your data, we will either delete it or anonymize it so that it can no longer be associated with you.
4. Data Sharing
We will not sell, rent, or trade your personal data. However, we may share your data with the following categories of third parties:
4.1 Service Providers
We may share your data with third-party service providers to help us operate our website and conduct our business, including:
- Payment processors (e.g., Stripe, PayPal)
- Shipping companies to fulfill your orders
- IT and system administrators
- Marketing and advertising platforms (e.g., MailChimp)
These third parties will only process your data for specified purposes and in accordance with our instructions.
4.2 Legal Compliance
We may disclose your personal information if required to do so by law or if we believe that such action is necessary to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Investigate potential violations of this Privacy Policy or our Terms of Service
- Cooperate with law enforcement agencies or regulatory authorities
5. Data Security
We take data security seriously and implement various measures to protect your personal data, including:
- Using encryption (SSL/TLS) to secure data transmission
- Regular security audits of our website and systems
- Restricting access to personal data to only those employees or third parties who need to know it for legitimate purposes
- Implementing procedures to handle suspected data breaches in compliance with applicable legal requirements
6. Your Rights Under GDPR
As a data subject, you have certain rights under the GDPR. You can exercise these rights by contacting us at [email protected]. Your rights include:
6.1 Right to Access
You have the right to request access to the personal data we hold about you and receive a copy of it.
6.2 Right to Rectification
If you believe the personal data we hold about you is incorrect or incomplete, you can request that we correct or update it.
6.3 Right to Erasure
You can request that we delete your personal data in certain circumstances, for example, if it is no longer necessary for the purposes for which it was collected or if you withdraw your consent to its processing.
6.4 Right to Object
You have the right to object to our processing of your personal data for direct marketing purposes or based on legitimate interests.
6.5 Right to Restrict Processing
You can request that we limit how we process your data in certain circumstances, such as when you contest the accuracy of the data.
6.6 Right to Data Portability
You can request to receive the personal data we hold about you in a structured, commonly used, and machine-readable format so that it can be transferred to another service provider.
6.7 Right to Withdraw Consent
If you have given us consent to process your data, you can withdraw it at any time. However, withdrawing consent does not affect the lawfulness of the processing conducted before withdrawal.
6.8 Right to Lodge a Complaint
If you believe that we have not complied with applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, particularly in your country of residence.
7. Cookies
We use cookies to enhance your experience on our website. Cookies are small files that are placed on your device when you visit our website. These cookies allow us to recognize your device and collect information about your browsing activity. You can manage or delete cookies through your browser settings.
8. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy does not apply to these external websites, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party websites you visit.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices or legal obligations. Any changes will be posted on this page, and we will update the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:
BlueBlockingGlasses
Email: [email protected]
Address: Saket Nagar, Bhopal
By continuing to use our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
This policy ensures that your website complies with GDPR, protects your users’ privacy, and maintains transparency about data collection and usage.